The Circuit of Wales and The EXTREME Sports Company, a pioneer of action sports around the world since 1999, have today announced plans to develop a world-leading sports, leisure and entertainment destination at The Circuit of Wales, the £425m, 336 hectare multi-purpose infrastructure project located in South Wales, north of Ebbw Vale in Blaenau Gwent.
EXTREME’s unique world-class offering which includes a collection of indoor and outdoor action and adventure sports, leisure facilities, a variety of food and beverage offerings alongside retail outlets and themed accommodation will breathe life, regenerate and create new jobs in the local area.
This combined offer is the largest privately-funded infrastructure project in Wales and is the most significant capital investment program in automotive, motorsport and extreme sport infrastructure in the UK within the last 50 years. Through unrivalled access to leisure and outdoor activities, state-of-the-art innovation zones and a world-class motorsport facility, it is estimated to attract 750,000 visitors a year and inject an estimated £50m into the Welsh economy per annum. It will tap into the £4bn ($4.91bn; €4.69bn) UK entertainment and leisure sector, delivering significant revenues and attracting visitors from beyond the traditional motorsport world.
The EXTREME brand reach will be harnessed to broaden The Circuit of Wales’ visitor base via The Extreme Sports Channel (launched into 68 countries around the world), its content rich social media channels, more than 100 global sports ambassadors and its presence at more than 80 events annually. These create a monthly reach in excess of 100 million people globally.