A pioneer of action sports around the world since 1999, EXTREME will develop a world-leading sports, leisure and entertainment destination at the Circuit of Wales.
The venue will include a collection of indoor and outdoor action and adventure sports, leisure facilities, a variety of food and beverage offerings, alongside retail outlets and themed accommodation.
The EXTREME brand will be harnessed to broaden the Circuit of Wales’ visitor base via The Extreme Sports Channel (launched into 68 countries around the world), its content rich social media channels, more than 100 global sports ambassadors, and its presence at more than 80 events annually. These create a monthly reach in excess of 100 million people globally.
Proposed facilities include Zip Wires, Mountain Bike Trails, BMX Park, Indoor Ski, Trampolining, Skatepark, Virtual Reality Zone, Surf Park, Live Music Stages and more. (See plan attached)
EXTREME promotes and exposes its core brand messages, products and services through its athletes, global events, video content creation and social media management & distribution, to ultimately, drive brands and product sales. The results; 24 million video views, over 102 million brand impressions and over 1.1 million content interactions.